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Who are the Founders?

James Boecker started training in Martial Arts in the mid 1980s. He spent years learning both Martial Arts and the business from his instructor and mentor and opened his first Martial Arts school in 1994. His goal was to touch and change as many lives as he possibly could through Martial Arts and before he knew it, multiple clients approached him about opening their own Martial Arts schools. He unintentionally and organically built the largest Martial Arts organization in Texas by touching lives. While he was doing this, a young lady, Shiva, determined to get in better shape signed up for classes at his original location.

Shiva Boecker was born in Iran in 1980 just after the revolution and along with her parents, brother, and sister, fled the uncertainties of their homeland for the U.S. She later majored in biology and minored in Chemistry with intentions of entering the medical field, but was bit by the Martial Arts bug and decided to pursue her career in the field that had made an enormous impact on her. Not only did she shed pounds, get in shape and gain enormous confidence, but she also met her now husband, James, through Martial Arts. Shiva earned her Black Belt training under James and went on to manage his largest location. In 2013 James sold his organization and at that time, Shiva saw a void in the Martial Arts market that needed to be filled. She created the luxury and boutique model, RockStar Martial Arts, which opened doors in January 2014. James and Shiva now work together as a team on RockStar Martial Arts and its expansion. James’s love for impacting lives has not changed.

Both James and Shiva now love to change lives through entrepreneurship by helping individuals and families take control of their financial future through ownership in RockStar Martial Arts.

Franchise opportunities now available in Texas!

Why Buy a RockStar Franchise?

1. Industry Growth
Boutique fitness has seen rapid growth of over 400% since 2010, making it one of the fastest growing segments in the industry. 1 in 4 adult Americans have gym memberships, and 42% of those people also belong to boutique fitness clubs. Demand is already enormous and only growing larger.

2. Easy to Market
In an age when 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts, the fitness industry has a unique marketing advantage. How often do you see gym selfies in your social feeds? RockStar capitalizes on this kind of marketing power by interacting with your existing online community, and by targeting potential prospects through Facebook ads and Google AdWords.

3. Work-Life Balance
The RockStar brand has created a program that nearly runs itself. With low employee counts and managers that oversee the day-to-day functions of each location, the franchise owner has greater control over the hours that he or she works. Experience real work-life balance with an efficient model that allows owners to work on the business rather than in the business.

4. Prime Territories
Now is the perfect time to own a RockStar Martial Arts franchise as the prime territories are still available, so you can own RockStar Martial Arts gyms in areas that are destined to be successful.